Webinars eBook

Webinars eBook


Webinars are one of the most widely used and effective forms of online engagement for business-to-business marketers. That's just one of the recent findings of BNP Media’s market research team of 774 industry professionals.

Each TrendWatch eBook and accompanying research focuses on the impact of new forms of business-to-business marketing and nontraditional advertising trends. Download your FREE copy of BNP Media's TrendWatch eBook, Measuring the Value of Webinars, to understand the marketing value of this format and approach to online training.

Your FREE eBook includes:

  • How webinars play an important role in positioning and building brand value
  • How webinars are powerful lead generating tools for reaching senior decision-makers among business-to-business customers
  • Best practices for hosting a webinar that make your customers ask for more

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