Online Retargeting eBook

Online Retargeting eBook


Business-to-business (B2B) advertisers typically limit their web-based advertising to industry-specific websites. That's because B2B audiences are made up of individuals with specific corporate duties that rarely correlate neatly into consumer-oriented demographic or location groups. But with retargeting, advertisers can reach potential buyers on thousands of websites they visit throughout the day, even sites about non-work-related news, sports or hobbies. The BNP Marketwatch eBook explains how.

In the free BNP Media Guide to Retargeting ebook, you'll learn:

  • What is retargeting and how it works
  • Why B2B marketers should use retargeting
  • Retargeting’s ROI
  • Retargeting and privacy protection
  • Measuring the results of your retargeting campaign

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