Business-to-business (B2B) advertisers typically limit their web-based advertising to industry-specific websites. That's because B2B audiences are made up of individuals with specific corporate duties that rarely correlate neatly into consumer-oriented demographic or location groups. But with retargeting, advertisers can reach potential buyers on thousands of websites they visit throughout the day, even sites about non-work-related news, sports or hobbies. The BNP Marketwatch eBook explains how.
In the free BNP Media Guide to Retargeting ebook, you'll learn: