Online Video eBook

Online Video eBook

A robust marketing strategy should include the right types of media to connect with potential business customers where they are in the customer journey. Online video is a key component of this strategy.

 As a part of the BNP Solutions TrendWatch series, BNP Media’s Market Research team polled 226 readers in several industries to understand the potential of online video to drive B2B purchases. The vast majority of those surveyed influence purchasing decisions, have more than 20 years of industry experience, and are managers or executive managers.

 Discover what we learned in this free BNP Solutions TrendWatch eBook. It will provide you an overview of online video trends and preferences, including the findings of our exclusive research.

Your FREE eBook Includes:

  • Results of BNP Media's survey on the potential of online video to drive B2B purchases
  • An overview of how customers interact with online video
  • A breakdown of how online video impacts the customer journey
  • A review of how to maximize value by using online video
  • Tips on how B-to-B marketers can take advantage of online video in their marketing campaigns


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