Integrated Media Campaigns eBook

Integrated Media Campaigns eBook

Having a marketing strategy that integrates various types of media can serve customers as they face different needs—sometimes throughout the day. Business marketers need to know which tools to use at which points in the customer journey, and having an integrated media campaign can help accomplish that goal.

As a part of the BNP Solutions TrendWatch series, BNP Media’s Market Research team polled 171 readers in several industries to understand how business managers and executives use various types of media in their work. The findings indicate that business users have varied preferences in media choice when faced with different situations or challenges.

Discover what we learned in this free BNP Solutions TrendWatch eBook. It will provide you an overview of business-to-business integrated media campaigns, including the findings of our exclusive research.

Your Free eBook Includes:

  • Results of BNP Media's survey on the benefits of integrated media campaigns
  • An overview of how customers interact with various media types
  • A breakdown of what types of information work best in various media
  • A review of which tools are best at different points in the purchasing process
  • Tips on how B-to-B marketers can take advantage of integrated media campaigns

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