Media Buying Decisions


What’s the Best Media Buying Decision for You?

Today's marketers face a wealth of media options for reaching an audience of customers and prospects with an advertising message, but a media channel is only as effective as the audience it can reach. For a marketer, being able to hit the right audience with the right message at the right time is the holy grail. But how do you know if you are reaching an audience whose profile and behavior matches that of your best customers?

In this webinar, you will learn: 

  • What resources are available to pinpoint qualified audiences
  • What tools are available to provide proof of audience profiles/behaviors
  • How to make more informed media evaluations and buying decisions

Why you should attend:

  • Learn how to use openly available data resources to identify target audiences
  • How to correctly interpreting audience profile and behavior data
  • Where to locate online tools to make audience comparisons fast and easy

Speaker

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