eNewsletters


eNewsletters

eNewsletters deliver useful and timely industry news and information to digital subscribers. As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to drive traffic to your site, generate sales leads and build awareness for your brand.

  • If you're interested in a specialized eBlast, many brands offer targeted product, literature, event or video Email Blasts.
  • If you'd like an eNewsletter created just for your product, service or company, take a look at a Custom eNews.

EXAMPLES
Dairy Product Innovations
Process Heating eNewsletter
ASI eNews
National Driller eNews

ADDITIONAL SERVICES
Orangetap Marketing
Clear Seas Research

ADVERTISE
Select a brand to get started.

Benefits

Prominent visibility among a trusted news source
Visually adapts across any device
Targeted to opt-in industry professionals


Availability

eNewsletters are available to all BNP Media brands.
*Ad sizes may not be available on all brands. Additional options such as text with image and videos are available to limited brands.


Specifications

The following information must be provided when placing an eNewsletter ad:
Start and end/thru dates of ad campaign
Name of the BNP Media publication website the ad is to run on [with specific page(s) & location(s) within the page if applicable]
Creative for the ad (the file to be used, or related artwork and requirements if we are to create it)
Web address that the ad should link to (target URL)

Standard eNewsletter Ad Sizes: *
Banner: 468 x 60 pixels
Medium Rectangle: 300 x 250 pixels
Leaderboard: 728 x 90 pixels
Rectangle: 180 x 150 pixels

File Size: 40KB or less
Resolution: 72 dpi
Format: JPG, GIF/Animated GIF only; No Flash files in emails/eNewsletters, PNG (standard eNewsletters only)

Additional Information

Text ads can also be included in eNewsletters. Text ads should be kept to approximately 50 words or less. A 230 x 141 pixel image may also be used to supplement the text ad. All text ads are required to include, “Sponsored” or “Sponsored by: [advertiser name]” either above or below the text ad.

Sponsored videos can also be included. A 350 x 196 pixel screenshot of the video should be provided, along with the link to the hosting site for the video. BNP Media will then place an overlay on the screenshot, which consists of a "Sponsored Video" bar and a play button. Videos cannot be embedded directly into eNewsletters since not all email clients are capable of playing rich media.

Email rendering with Outlook 2007 - 2013:
Please note that the Outlook 2007, Outlook 2010, and Outlook 2013 email systems DO NOT support animated gifs. For those recipients who use Outlook 2007, Outlook 2010, or Outlook 2013, the ad will be static; only the first frame will display. Therefore, if your ad is an animated gif, be sure to place your call to action in the first frame.