eBlasts


eBlasts

Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution or event announcements. These eBlasts are deployed to targeted industry professionals based on the brand.

  • If you're interested in our brands monthly eNewsletters that provides more general industry information to our digital subscribers, take a look at our  eNewsletters
  • If you're looking for a custom eBlast dedicated to promoting your own content and expertise, you might be more interested in our Custom eNews Options.

Email Blast Options

There are several types of email blasts that fall under two different categories to help you effectively reach your audience: 

CONTENT

Brand Content
Use content from a publication with these options:
Advertiser Content
Use your own content with these options:
Sneak Peek (Editorial Preview)  | Focus On (Editorial Topic) | Post Show (Trade Show Review) | Quiz Must See (Product) | Event & Webinar | Must Visit (Trade Show Preview) | Video & Booth Tour | White Paper 

Once you determine the content of your eBlasts, then there are two types of sponsorships for every eBlast:

  • Exclusive Sponsorship: Be the only sponsor of the eBlast
  • Multi-Sponsor: Share the spotlight with other sponsors

SNEAK PEEK
Editorial Preview eBlast (brand content)

Editorial Preview email blasts include your ad surrounding a brand's reputable editorial content. These are commonly known to our audience as Sneak Peek eBlasts. Sponsorship includes:

EXCLUSIVE SNEAK PEEK MULTI-SPONSORED SNEAK PEEK
  • Leaderboard (728 x 90 pixels) + link
  • Medium Rectangle (300 x 250 pixels) + link
  • Click lead report

Example: Exclusive Sneak Peek

  • Company logo (max height of 100 pixels) + link
  • Click lead report

Example: Multi-Sponsor Sneak Peek


FOCUS ON
Editorial Topic eBlasts (brand content)

Editorial Topic email blasts focus on a category or theme. Editorial content is provided by the brand. These are commonly known to our audience as Focus On eBlasts. Sponsorship includes:

EXCLUSIVE FOCUS ON MULTI-SPONSOR FOCUS ON
  • Leaderboard (728 x 90 pixels) + link
  • Company Logo (max height of 100 pixels) + link
  • Click lead report

Example: Exclusive Focus On

  • Company logo (max height of 100 pixels) + link
  • Click lead report

Example: Multi-Sponsor Focus On


POST SHOW
Trade Show Review eBlasts (brand content)

Trade Show Review email blasts showcase a particular trade show's activities after the show occurred, help continue conversations from the show floor or catch the attention of those not able to attend the show. These types of eBlasts are commonly known as Post Show eBlasts. Sponsorship includes:

EXCLUSIVE POST SHOW MULTI-SPONSOR POST SHOW
  • Company logo (max height 100 pixels) + link
  • Click lead report

Example: Exclusive Post Show

  • Company logo (max height 100 pixels) + link
  • Click lead report

Example: Multi-Sponsor Post Show


QUIZ 
Quiz eBlasts (brand content)

Quiz eBlasts facilitate a different type of engagement by surveying the audience and learning more about their opinion. Create a question with the brand of your choice. The quiz will be housed on the home page of the website to poll the audience. These types of eBlasts are simply known as a Quiz eBlast. Sponsorship includes:

EXCLUSIVE QUIZ MULTI-SPONSOR QUIZ
  • Company logo (max height 100 pixels) + link
  • Click lead report
  • Polling data
Example: Exclusive Quiz eBlast
  • Company logo (max height 100 pixels) + link
  • Click lead report
  • Polling data

Example: Multi-Sponsor Quiz


MUST SEE
Product eBlasts (advertiser content)

Product email blasts allow you to share your sponsor driven content such as products, services and more. These types of eBlasts are commonly known to our audience as Must See eBlasts. Sponsorship includes:

EXCLUSIVE MUST SEE MULTI-SPONSOR MUST SEE
  • Recommend up to 3 products. More spots are available upon request.
  • 1 image per product (250 x 250 pixels) + link
  • Product Headline + 50-100 word description per product
  • Company logo (max height 100 pixels) + link
  • 2 additional links per product
  • Click lead report

Example: Exclusive Must See

  • 1 image per product + link
    • 200 x 200 pixels for version 1
    • 250 x 250 pixels for version 2
  • Product Headline + 50-100 word description
  • 1 additional link per product
  • Click lead report

Example: Multi-Sponsor Must See Version 1 

Example: Multi-Sponsor Must See Version 2


EVENT or WEBINAR SPOTLIGHT
Event eBlasts (advertiser content)

Event or Webinar email blasts showcase an upcoming event or webinar. Sponsors provide their own content to encourage attendance or registration. These types of eBlasts are commonly known to our audience as Event or Webinar Spotlight eBlasts. Sponsorship includes:

EXCLUSIVE EVENT OR WEBINAR SPOTLIGHT MULTI-SPONSOR EVENT OR WEBINAR SPOTLIGHT
  • Leaderboard (728 x 90 pixels) + link
  • Product headline + 50-100 word-description per event
  • 1 additional link per event
  • Click lead report

Example: Exclusive Event or Webinar Spotlight

  • 1 image (250 x 250 pixels) + link
  • Product headline + 50-100 word description
  • 1 additional link per event
  • Click lead report

Example: Multi-Sponsor Event or Webinar Spotlight


MUST VISIT
Trade Show Preview eBlasts (advertiser content)

Trade Show Preview email blasts showcase a particular trade show's exhibitors and sponsors to encourage booth visits, or catch the attention of those not able to attend the show. These types of eBlasts are commonly known as Must Visit eBlasts. Sponsors supply their own content. Sponsorship includes:

EXCLUSIVE MUST VISIT OR POST SHOW MULTI-SPONSOR MUST VISIT OR POST SHOW
  • 1 image (250 x 250 pixels) + link per product
  • Product headline + 50-100 word description per product
  • Company logo (max height 100 pixels) + link
  • Booth #, if applicable
  • 1 additional link per product
  • Click lead report

Example: Exclusive Must Visit

  • 1 image (250 x 250 pixels) + link
  • Product headline + 50-100 word description
  • Booth #, if applicable
  • 1 additional link
  • Click lead report

Example: Multi-Sponsor Must Visit


VIDEO SPOTLIGHT and VIDEO BOOTH TOURS
Video eBlasts (advertiser content)

Video email blasts allows you to showcase your company, products or a tour of your trade show booth. Your video will be posted to a brand's video player page (TV page) and linked to this eBlast. These types of eBlasts are commonly known as a Video Spotlight or Video Booth Tour. Sponsorship includes:

EXCLUSIVE VIDEO SPOTLIGHT  MULTI-SPONSOR VIDEO SPOTLIGHT
  • Video image (300 x 169 pixels) + link to video
  • Product headline + 50-100 word description 
  • Company logo (max height 100 pixels) + link 
  • Click lead report

Example: Exclusive Video Spotlight

  • 1 video image (300 x 169 pixels) + link to video
  • Product headline + 50-100 word description 
  • Company logo (max height 100 pixels) + link
  • Click lead report

Example: Multi-Sponsor Video Spotlight

EXCLUSIVE VIDEO BOOTH TOUR MULTI-SPONSOR VIDEO BOOTH TOUR
  • Recommend up to 6 video images (200 x 113 pixels) + link per image
    • More spots are available upon request
  • Product headline + 50-100 word description (per video)
  • Company logo (max height 100 pixels) + link
  • Click lead report

Example: Exclusive Video Booth Tour

  • 1 video image (300 x 169 pixels) + link
  • Product headline + 50-100 word description 
  • Click lead report

Example: Multi-Sponsor Video Booth Tour

 


WHITE PAPERS
White Paper eBlasts (advertiser content)

White Paper email blasts showcase your relevant content in the industry. Your white paper will be posted on a brand's site and linked from the eBlast. These types of eBlasts are simply known as White Paper eBlasts. Sponsorship includes: 

EXCLUSIVE WHITE PAPER  MULTI-SPONSOR WHITE PAPER
  • 1 image (250 x 250 pixels) + link per white paper
  • Product headline + 50-100 word description per white paper
  • Company logo (max height 100 pixels) + link
  • 1 additional link per white paper
  • Click lead report

Example: Exclusive White Paper

  • 1 image (250 x 250 pixels) + link
  • Product headline + 50-100 word description
  • Company logo (max height 100 pixels) + link
  • 1 additional link
  • Click lead report

Example: Multi-Sponsor White Paper


ADDITIONAL SERVICES
Orangetap Marketing
Clear Seas Research

ADVERTISE
Select a brand to get started.

Availability

eBlasts are available to all BNP Media brands. Check with your brand's sales representative to learn more. To share your marketing message for your products within other channels, take a look at Featured Products online and Product & Literature Ads in print.