FBP Products + Objectives

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What do you want your advertising campaign to accomplish?

The FOOD | BEVERAGE | PACKAGING GROUP offers a diverse portfolio of media solutions to help meet your marketing goals. Developing an effective marketing strategy starts with establishing a desired outcome:

brand awareness  | educate | generate leads | interact face-to-face | thought leadership | out of the box

Second, select the products within the objective to accomplish your goal. Along the way, talk with your sales strategist to create a plan that works for you and set-up your campaign, including services.


Looking for details on FBP products? Take a look at these options.


Brand Awareness

For new products, services or companies, it’s important to get your brand’s message heard. Everyone loves something NEW. Capture your audiences’ attention with these products under the Create Awareness objective:

print display ads | buyer's guide & directory | classifieds | online display ads | social media sponsorships | digital edition ads | enewsletters | mobile app ads | webinars | native advertising | state of the industry sponsorships | retargeting | custom enews | videos | podcasts


Generate Leads

Lead generation is the marketing process of collecting qualified prospects interested in products or services. To help define your goal, the FBP lead generation products have been organized by these objectives:
• BY VOLUME – obtain a large amount of leads
• BY QUALITY – leads have a high level of interest in products or services
• BY PREMIUM – prospects are interested in buying now or making a purchase very soon

By Volume: 
webinars | events | custom enews | editorial infographics | conversion infographics
By Quality: 
video | podcasts | enewsletters | email blasts | webinars | custom enews | ebooks interactive product spotlight | events | trade show packages | show daily eblasts
By Premium:
buyer's guide & directory | events 

Lead Gen Video


Educate

Become a leader in the industry. Offer your expertise by marketing your educational information to a targeted audience. Build your reputation as an expert and share your knowledge base with the products under the Educate objective:

print display ads video | podcasts | email blasts | webinars | custom enews ebooks | interactive product spotlight | events | infocenters | editorial infographics | conversion infographics | trade show packages | show daily eblasts


Interact Face-to-Face

If you’d like to have face-to-face interaction, communicate with your audience through these products listed under the Interact In-Person objective:

events | trade show packages | show daily eblasts | broadcasting live


Thought Leadership

infocenters | interactive product spotlight | ebooks | theme sponsor | videos | webinars | broadcasting live 


Out of the Box 

infocenters | custom enews | ebooks | interactive product spotlight | editorial infographics | conversion infographics | native advertising | theme sponsor


 Meet the FBP Team