FBP Products + Objectives

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What do you want your advertising campaign to accomplish?

The FOOD | BEVERAGE | PACKAGING GROUP offers a diverse portfolio of media solutions to help meet your marketing goals. Developing an effective marketing strategy starts with establishing a desired outcome:

brand awareness  | educate | generate leads | interact face-to-face | thought leadership | out of the box

Second, select the products within the objective to accomplish your goal. Along the way, talk with your sales strategist to create a plan that works for you and set-up your campaign, including services.

Looking for details on FBP products? Take a look at these options.

Brand Awareness

For new products, services or companies, it’s important to get your brand’s message heard. Everyone loves something NEW. Capture your audiences’ attention with these products under the Create Awareness objective:

print display ads | buyer's guide & directory | classifieds | online display ads | social media sponsorships | digital edition ads | enewsletters | mobile app ads | webinars | native advertising | state of the industry sponsorships | retargeting | custom enews | videos | podcasts

Generate Leads

Lead generation is the marketing process of collecting qualified prospects interested in products or services. To help define your goal, the FBP lead generation products have been organized by these objectives:
• BY VOLUME – obtain a large amount of leads
• BY QUALITY – leads have a high level of interest in products or services
• BY PREMIUM – prospects are interested in buying now or making a purchase very soon

By Volume: 
webinars | events | custom enews | editorial infographics | conversion infographics
By Quality: 
video | podcasts | enewsletters | email blasts | webinars | custom enews | ebooks interactive product spotlight | events | show daily eblasts
By Premium:
buyer's guide & directory | events 

Lead Gen Video


Become a leader in the industry. Offer your expertise by marketing your educational information to a targeted audience. Build your reputation as an expert and share your knowledge base with the products under the Educate objective:

print display ads video | podcasts | email blasts | webinars | custom enews ebooks | infocentersinteractive product spotlight | events | editorial infographics | conversion infographics | show daily eblasts

Interact Face-to-Face

If you’d like to have face-to-face interaction, communicate with your audience through these products listed under the Interact In-Person objective:

events | show daily eblasts | broadcasting live

Thought Leadership

Are you already a leader in the industry? Thinking up solutions and producing results before everyone else? And now you'd like to find a way to share this information with the industry professionals. Take a look at these products under the Thought Leadership objective to help you achieve your goal:
infocenters | interactive product spotlight | ebooks | theme sponsor | videos | webinars | broadcasting live 

Out of the Box 

Are you looking for an advertising solution that isn't basic, the norm, cookie cutter, etc.? We've got you covered with a number of Out of the Box product options:
infocenters | custom enews | ebooks | interactive product spotlight | editorial infographics | conversion infographics | native advertising | theme sponsor

 Meet the FBP Team