FBP Media Solutions

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What do you want your advertising campaign to accomplish?

The FOOD | BEVERAGE | PACKAGING GROUP offers a diverse portfolio of media solutions to help meet your marketing goals. Developing an effective marketing strategy starts with establishing a desired outcome:

create awareness | build consideration | drive web traffic | educate | generate leads | interact in-person | enhance exhibit experience | select supplier

Go to: Product Detail Sheets

Second, select the products within the objective to accomplish your goal. Along the way, talk with your sales strategist to create a plan that works for you and set-up your campaign, including services.


Create Awareness

For new products, services or companies, it’s important to get your brand’s message heard. Everyone loves something NEW. Capture your audiences’ attention with these products under the Create Awareness objective:

print display ads | buyer's guide & directory | classifieds | online display ads | social media sponsorships | digital edition ads | enewsletters | mobile app ads | webinars | native advertising

Build Consideration

Some buyers may be aware of your brand or familiar with your products/services already. It’s important to keep your brand top of mind when the buyer is ready to purchase with the products under the Build Consideration objective:

buyer's guide & directory | classifieds | video | podcasts | white papers | email blastswebinars | native advertising | interactive product spotlight | events

Drive Web Traffic

If you’re interested in gathering more visitors to your website, select the products under the Drive Web Traffic objective:

buyer's guide & directory | online display ads | social media sponsorships | mobile app ads | native advertising

Generate Leads

Lead generation is the marketing process of collecting qualified prospects interested in products or services. To help define your goal, the FBP lead generation products have been organized by these objectives:
• BY VOLUME – obtain a large amount of leads
• BY QUALITY – leads have a high level of interest in products or services
• BY PREMIUM – prospects are interested in buying now or making a purchase very soon

By Volume: 
webinars | events
By Quality: 
video | podcasts | white papers | enewsletters | email blasts | webinars | custom enews | ebooksinteractive product spotlight
By Premium:
buyer's guide & directory | white papers | custom enews events 

Lead Gen Video

Educate

Become a leader in the industry. Offer your expertise by marketing your educational information to a targeted audience. Build your reputation as an expert and share your knowledge base with the products under the Educate objective:

print display adsvideo | podcasts | white papersemail blasts | webinars | custom enews | ebooksinteractive product spotlight | events

Interact In-Person

If you’d like to have face-to-face interaction, communicate with your audience through these products listed under the Interact In-Person objective:

events

Enhance Exhibit Experience

When you’re exhibiting at an event, make sure your audience knows you’re there and knows what they can learn about with these products under the Enhance Exhibit Experience objective:

print display adsclassifieds | online display ads | social media sponsorshipsdigital edition adsemail blasts 

Select Supplier

Use the products listed under Select Supplier when you’re ready to have buyers call on you to make a purchase:

buyer's guide & directory | interactive product spotlight | events


Download Product & Service Options

Product Details:


Learn more about the FBP:

About FBP | CommunityBrandsEventsMedia Advice

Meet the FBP Team