Five best practices to follow when planning a business webinar

When is the best time to host a webinar? According to research by BNP Solutions, it appears that the middle of the week—and middle of the day—is the best time to host a business-to-business (B2B) webinar.

Here are five best practices that business and professional staff and managers look for when choosing to attend a webinar.

  1. Schedule it for a mid-day hour. Webinar participants were very clear on this one: Between 11 a.m. and 3 p.m. is the best time of the day to schedule a webinar. While not a part of the survey, our informal research suggests that many participants prefer this time slot because they can treat it as a personal “lunch and learn.”
  1. Plan it for the middle of the week. Don’t plan your webinar for Monday or Friday. Our survey respondents said they prefer Tuesday, Wednesday and Thursday. It makes sense, because other online marketing and communication-heavy activities are less welcomed on Mondays and Fridays. On Monday, we’re all trying to get started for the week, and by Friday, we’re easing ourselves out the door. Apparently, it’s Tuesday–Thursday that we’re most eager to learn.
  1. Make it not too short, not too long. Given the option for 30 minutes or 60 minutes, the survey participants indicated they like both. This is a great indication that participants view webinars as valuable activities, and believe that it’s worth taking the time to dive deeper into a topic.
  1. Provide education to your participants. Our survey respondents revealed a definite preference for webinar content that is focused on education and training. Here are the top three types of webinar content, ranked by participants of BNP Media’s survey:

                    83% | Content that fulfills credit (continuing education units)

                    69% | Instructional, how-to or technical content

                    55% | Content that provides understanding of industry news

  1. Offer a software platform and webinar leader who provides engagement opportunities. Webinars should not be a format for online speeches. Our participants indicated that they appreciate webinars that enable engagement and participation. These engagement features are popular with webinar attendees:

                   92% | Ability to download documents

                   81% | Ability to ask questions

                   60% | Ability to participate in polls

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