What Is Retargeting?

Retargeting. It is a great marketing buzzword, but what does it actually mean, and how does it work? Retargeting is a form of online advertising that helps keep your brand, product or service in front of your desired audience.

You have probably seen retargeting used by consumer product marketers. You visit a retail website to check out a new rain jacket, and the next thing you know, that same rain jacket is popping up on the other websites you visit.

This type of advertising also works for business-to-business (B2B) marketers. A retargeting campaign on a BNP Media website can position your products or services in front of new customers. Here’s how it works: When a potential customer visits an industry-focused BNP Media website where you advertise, the visit is recorded with a small cookie-like browser code called a pixel. Later, when that same customer visits one of the thousands of websites in BNP Media’s retargeting network, your advertisement will appear on that browser.

Retargeting can drastically increase the exposure of your brand and services to your desired audience. BNP Media will help you develop and execute a retargeting strategy, help you gain quality insights, and optimize your advertising campaigns. We set daily and monthly limits on how many times an individual can see an advertisement. Plus, we don’t capture any personal information from the internet user—just info about their general demographic.

When you advertise on one of BNP Media’s sites, your ad will reach customers on that site as well as websites such as CNN, CBS, Business Insider, Forbes, AllRecipes.com, YouTube and many more. We will even provide you with an in-depth report of the metrics you’ve been tracking (impressions, clicks, click-through rates, post-impression reporting and post-impression recognition).

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