Countless surveys point to webinars as one of the best, most cost-effective ways for business-to-business (B2B) marketers to engage their customers. And one of the top reasons is lead generation. In “Measuring the Value of Webinars,” a 2016 survey of more than 750 industry professionals, more than half of the respondents said webinars generated lead counts that exceeded their expectations. And on average, they spent only $22 per webinar registrant.
The most qualified sales leads are engaged participants, and according to BNP research, B2B webinars are some of the most engaging to customers. Our survey found that:
92% | Percentage of B2B webinar attendees who download document presentations
81% | Asked the presenter a question
60% | Participated in a polling question Continue reading this article