Your company probably has a website, blog and social media presence, but do you have a podcast? If not, it may benefit you to consider creating one. A podcast is a digital audio file that’s available via internet for downloading or streaming. Research shows that 40 percent of Americans age 12 or older have listened to a podcast at some point.
Anyone with an iPhone has immediate access to a wealth of podcasts, making them a powerful marketing tool. Podcasts can help you reach a new audience for your business, or they can help familiarize your current customers with your products or services. Plus, they’re easy to create. Use these five tips to start.
Determine your purpose or message. What’s the theme or goal of your podcast? What you teach or discuss depends on your industry, but your message should align with your company’s overall marketing strategy. Continue reading this article