For business-to-business (B2B) marketers, one of the most engaging types of content is industry research. The findings can be used across all communication platforms and channels a company might use. Working with an independent research company like BNP Media’s Clear Seas Research, can give your customers insight into an emerging issue while serving as a hook for blog posts, news stories, infographics, eBooks and more! Here are five ways to use the results of your research.
News coverage: Press releases and content marketing activities like infographics, guest blog posts on popular industry websites and interviews with industry influencers can spread the impact of a survey across several forms of media.
Blog and social media posts: Generating news on your own blog posts and social media will get picked up by others if the findings of your survey are of interest to leaders in your industry. Each release of information about the research findings should be treated as a media campaign. Continue reading this article