Once your customer becomes an owner, communication shouldn’t come to a screeching halt. Now is the opportunity to build customer loyalty and turn an owner into a fan. Integrated media can help with that.
After the purchase, Salesforce recommends ensuring that your communications:
- Reinforce the positive feelings purchasing your product created.
- Add value or utility to the product or service.
- Gather feedback from customers.
- Give customers the opportunity to share their experiences.
- Enable cross-selling and up-selling opportunities.