Category: Custom Media

How Interactive Product Spotlights Adds Energy to eBooks, White Papers

As we share in the BNP eBook, The BNP Media Guide to B2B Custom Media & Content Marketing, the web provides a constant flow of innovative opportunities that can be used to find new customers and build long-term relationships with existing ones.

Here’s one example: BNP and its custom publishing and marketing agency, Orangetap, have recently started producing an engaging, animated and effective digital marketing tool called Interactive Product Spotlights. Instead of static content appearing on a screen, an Interactive Product Spotlight is animated and interactive, providing the user the ability not only to see the page, but to move about it in an engaging way. Continue reading this article

Custom Media: The New Marketing Strategy That’s Been Around for Centuries

For the last decade, the terms “content marketing” and “custom media” have become so prevalent among marketers, that a “content department” is now a staple on more and more corporate organizational charts. But as we describe in the new Ebook, The BNP Media Guide to B2B Custom Media & Content Marketing, “while the terms ‘custom media’ and ‘content marketing’ are new additions to the marketing lexicon, the history of companies creating media to communicate directly with their customers, supporters or members dates back centuries.”

For instance, in 1732, Benjamin Franklin issued Poor Richard’s Almanack as custom media, a free publication he used to promote his printing business.

Business-to-business marketers were also early users of direct-to-customer marketing.

In 1895, John Deere launched The Furrow, a magazine it distributed to farmers through its dealer network. It is still published today. Continue reading this article

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