Not so long ago, discussions about business-to-business “integrated marketing” focused on how print, digital, events and, for some, broadcast, worked together. Today, the marketing opportunities have become so varied, the idea of “integrated marketing” can be applied to how just one channel, the Web for example, can be used for a wide variety of marketing opportunities.
Just think how many ways business customers can experience the same content delivered via the Web.
Anything posted on YouTube can be displayed on a massive HDTV or a customer’s 7″ smartphone screen. And if a short clip from the video is sent via a text message, a recipient wearing an Apple Watch can even see it on a screen less than an inch in size.