Month: March 2018

How Interactive Product Spotlights Adds Energy to eBooks, White Papers

As we share in the BNP eBook, The BNP Media Guide to B2B Custom Media & Content Marketing, the web provides a constant flow of innovative opportunities that can be used to find new customers and build long-term relationships with existing ones.

Here’s one example: BNP and its custom publishing and marketing agency, Orangetap, have recently started producing an engaging, animated and effective digital marketing tool called Interactive Product Spotlights. Instead of static content appearing on a screen, an Interactive Product Spotlight is animated and interactive, providing the user the ability not only to see the page, but to move about it in an engaging way. Continue reading this article

How B-to-B Content Marketing Can Add Value to a Business Product or Service

As we explain in the recently released BNP eBook, The BNP Media Guide to B2B Custom Media & Content Marketing, the term “content marketing” is associated with everything from SEO to lead generation. But often a company discovers that the best role for content isn’t just in how you market a product, but in how you make content a critical part of the product itself.

Content can make the difference between a product that is viewed as a commodity by a business-to-business customer and the same product that’s viewed as superior. A commodity widget, for example, can surpass its competitor by including better instructions or customer support. Continue reading this article

Edit this page