Month: December 2017

B2B Marketers’ 8 Favorite Content Marketing Tools

In our most recent eBook, B2B Custom Media & Content Marketing, we explore how content marketing—a form of marketing that dates back centuries—is being transformed into a vital part of the marketing strategy in the digital age. Among the topics we highlight are the most popular content tactics and strategies used by marketers now. A great source of insight into the topic of content marketing tools is the Content Marketing Institute’s study, 2017 Benchmarks, Budgets, and Trends—North America. In it, marketers share their eight most-used content marketing tactics. These are the top eight, along with the percentage of total content marketers who use each one.

Social Media Content | 83% Social media content—posts on Facebook, Twitter, Instagram, LinkedIn and other platforms—is an critical facet of a content marketing strategy. Social media is a great way to engage with your customers, but it also presents opportunities to share content and build brand awareness.

Blogs | 83% Blogs are an important part of a content marketing strategy. Blogs can help drive traffic toward your company’s website, and the content featured can position you as an industry leader.

eNewsletters | 77% Email newsletters can help turn casual readers into engaged brand fans, according to the Content Marketing Institute. When implemented correctly, email newsletters can also motivate your customers to spread the word about your products or services. Continue reading this article

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