As the end of the year approaches, it’s time to start reviewing your 2017 marketing strategy and making adjustments as you plan for 2018. Here are five tips to finish strong this year and make 2018 your best year yet.
Make 2017 Count
Solidify your message. Make sure that every employee—from the receptionist to the CEO—understands your organization’s philosophy, message and brand. Craft your company’s message so that employees can tell prospective clients what sets you apart in under two minutes.
Review your goals. What did you hope to achieve this year? Review the goals you set in January 2017 and track your progress, accounting for anything that needs to be revised or changed now or in 2018.
Examine your analytics. How many people have opened your company-wide emails this year? How many views does your blog get each time you share a new post? Did one Facebook post have more interactions than another? Tracking these analytics can help you determine the type of content in which your customers are most interested. Continue reading this article