Month: November 2017

Five Tips for Helping Your Marketing Efforts Finish Strong in 2017 & Five More Hints to Prepare for 2018

As the end of the year approaches, it’s time to start reviewing your 2017 marketing strategy and making adjustments as you plan for 2018. Here are five tips to finish strong this year and make 2018 your best year yet.

Make 2017 Count

Solidify your message. Make sure that every employee—from the receptionist to the CEO—understands your organization’s philosophy, message and brand. Craft your company’s message so that employees can tell prospective clients what sets you apart in under two minutes.

Review your goals. What did you hope to achieve this year? Review the goals you set in January 2017 and track your progress, accounting for anything that needs to be revised or changed now or in 2018.

Examine your analytics. How many people have opened your company-wide emails this year? How many views does your blog get each time you share a new post? Did one Facebook post have more interactions than another? Tracking these analytics can help you determine the type of content in which your customers are most interested. Continue reading this article

Five Rules to Improve Your Powerpoint Presentations

The web is littered with articles giving helpful advice for improving PowerPoint presentations. However, these presentations rarely improve. Why? The advice out there is helpful, but bland. improving your presentations involves turning those standard guidelines on their head.

  1. Find your “solution story” and share that with your audience.

There are the three parts of a solution story:

Act I: The Problem

Act II: The Solution

Act III: Happily Ever After

Every good presentation has at least one cycle of a story in which a pressing problem was solved and everyone ended up joyful. If you are presenting several products or ideas, repeat the process for each one.

  1. Don’t confuse presentation slides with the story.

Slides are like costumes and props on a theatrical stage. They aren’t the characters or the story. They aren’t even the plot. They are tools that help the actor, or presenter, convey a story to the audience. Continue reading this article

BNP Media Named a Winner of The Top Workplaces in Michigan Award

BNP Media has been awarded a 2017 Top Workplaces honor by The Detroit Free Press. The Top Workplaces lists are based solely on the results of an employee feedback survey administered by Energage, LLC (formerly WorkplaceDynamics), a leading research firm that specializes in organizational health and workplace improvement. Several aspects of workplace culture were measured, including Alignment, Execution, and Connection, just to name a few.  The most desirable places to work in Michigan were named and celebrated on November 2 at a ceremony held at the Detroit Marriott in Troy.

In its first year of being nominated for the award, BNP Media placed 32nd in the midsize company category, out of 55 winners in the category for companies with 150 to 499 employees.   The Free Press Top Workplaces competition is open to public and private companies, as well as nonprofit organizations, with more than 50 employees. This year, 150 companies were recognized in the large, midsize and small workplace categories. Continue reading this article

How to Use Business-Related Research as Compelling Content

For business-to-business (B2B) marketers, one of the most engaging types of content is industry research. The findings can be used across all communication platforms and channels a company might use. Working with an independent research company like BNP Media’s Clear Seas Research, the research can give your customers insight into an emerging issue while serving as a hook for blog posts, news stories, infographics, eBooks and more. Here are five ways to use the results of your research.

News coverage: Press releases and content marketing activities like infographics, guest blog posts on popular industry websites and interviews with industry influencers can spread the impact of a survey across several forms of media.

Blog and social media posts: Generating news on your own blog posts and social media will get picked up by others if the findings of your survey are of interest to leaders in your industry. Each release of information about the research findings should be treated as a media campaign. Continue reading this article

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