Month: August 2017

The Power of a B2B Handwritten Note

When was the last time you sent a handwritten note to an employee or customer, thanking them for their work or business?

In today’s world of instant communication, it’s easier than ever to send a brief text message or email. It’s quick, painless and requires little effort. But the next time you think about sending an email or text message to a customer or employee, consider sending a handwritten card or note instead. Why? A handwritten note is more personal than a quick email sent from your smartphone. People like to feel valued, and taking the time to write a note, address an envelope and stick it in the mailbox communicates that you care for and appreciate that individual.

When writing handwritten notes, consider the following tips: Continue reading this article

Think Ahead: Ideas For Your 2018 Marketing Calendar and Budget

If you haven’t started planning for 2018, here are a few suggestions to consider when you begin. (And if you haven’t started, start soon, because your competitors are.)

 1. Check in with industry experts

Listening to those you trust can help you become aware of a trend you may have missed or had not considered correctly. Industry analysts are great sources of what’s happening; so are other marketers who are not working for a direct competitor. And when it comes to providing neutral, non-proprietary information, your BNP representative is available with information about new marketing opportunities.

 2. Preview the 2018 live event calendar

BNP research indicate marketers and customers have tried-and-true events they attend annually, but they are always open to something new if the criteria fits. Continue reading this article

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