“Create less, promote more.” That’s what Salma Jefri said four years ago about content marketing. It’s a quote that appears in almost every article written about repurposing content—including this one. It’s pervasive because it’s true. Content marketing is not about creating as much content as possible; it’s about getting your content in front of as many decision-makers as possible. One possible content marketing strategy entails creating gobs and gobs of content. A smarter strategy is creating quality content that can be repurposed in a variety of ways. Here are five suggestions:
1. Collect how-tos for an eBook: Find your best and most popular how-to posts and compile them in an eBook. They could all be on the same topic and cover something very specific, or they could all be on different topics, allowing you to cast a wider net. A well-written introduction and clean design can pull them together.
2. Whittle down a whitepaper: You may not realize how many content opportunities a single whitepaper affords. Blog posts pointing back to said whitepaper and infographics illustrating some of the most interesting points are just a few examples. Use an easy-to-use infographic maker like Canva, Piktochart or Venngage.
3. Turn webinars into videos: A well-done B2B webinar takes effort—so why not use the momentum created to go to the next step? Webinars can easily be converted into video files to beef up your YouTube channel.
4. Transform picture-perfect presentations: With a few tweaks, any presentation can easily be transformed into a slide deck, which you can post on LinkedIn’s SlideShare. The site, which boasts 70 million unique visitors a month, allows users to browse presentations, videos, documents and infographics by topic or user.
5. Republish popular posts: OK, so this idea can’t exactly be described as “completely different,” but it’s effective. Find your most popular posts—i.e. the ones that still get clicks months or even years after they were originally published. Then, update and repost them—either to your blog or other sites like LinkedIn, Medium or Quora.
Troy, Mich.-based BNP Media and its DAIRY FOODS brand has joined with the Food Processing Suppliers Association’s (FPSA) Dairy Council in the fight against hunger by donating to the 2017 Defeat Hunger Campaign.
BNP Media’s donation of $2,500 will help provide approximately 7,500 meals, as the FPSA, sponsor of the Defeat Hunger campaign, works towards its overall 2017 campaign goals.
“We are pleased that Dairy Foods, as a member of BNP Media’s Food Beverage Packaging Group, and the people of BNP Media can support the Food Processing Suppliers Association and its Dairy Council with this heartfelt program that helps alleviate hunger in the Chicago area,” said John Schrei, Publishing Director at BNP Media. Continue reading this article
“Print business magazines will soon be dead” went the predictions of self-proclaimed internet gurus of the mid-1990s. But here we are, 20 years into the advertising-supported business-to-business (B2B) digital media era, and one thing is certain: B2B print magazines haven’t gone away.
What’s more, much of the growth of B2B digital media is tied to trusted brands that today have thriving multi-channel opportunities (print, digital, live) for buyers and sellers to connect in industry marketplaces.
Magazines are still popular with readers
While the business model of weekly news magazines and daily newspapers makes their future more challenging than other print products, there is no evidence that the entire magazine medium is going away. Continue reading this article
BNP Media has launched Autonomous Vehicle Technology—a new brand dedicated to the business-to-business autonomous vehicle industry. The first stage of this launch, the website www.autonomousvehicletech.com, is now online. It will be joined in May with a twice-monthly e-newsletter, and a monthly print magazine will launch in January 2018. Autonomous Vehicle Technology is the first brand dedicated to covering the connectivity, advanced electronics, mobility services and collaboration that will comprise the age of autonomy.
With major vehicle OEMs and other parties making multi-billion dollar investments in autonomous (self-driving) vehicles, the rapid development of autonomous vehicles represents a convergence of technological achievements, as well as social trends like ride sharing or smart traffic control. These technological achievements include in the areas of vehicle communications and networking, sensors and cameras, mapping and navigation, and machine learning.
“Autonomous vehicles will revolutionize transportation in many ways and promise to foster the growth of new businesses and industries, while all parties—product developers and manufacturers, engineers and researchers, regulators and consumers—rethink our relationship with the automobile and what it means ‘to drive’,” said Kevin Jost, Autonomous Vehicle Technology’s Editorial Director. Continue reading this article
With each evolutionary step the web takes, business-to-business (B2B) marketers face a challenge. Do you shift your focus to shiny and new marketing resources, or do you continue investing in the tried-and-true?
This is especially challenging for B2B marketers because much of the buzz surrounding the latest web tools is often aimed at consumers—typically younger consumers. Determining the balance of new versus traditional resources can be a difficult decision and one that you must make in the context of your specific industry. Look at the ways your potential customers use the web for research, discovery and decision-making.
One good rule of thumb is to use social media as an outpost wherever you find your customers. If you discover a concentration of people in your industry actively use one particular social media service, such as LinkedIn or Twitter, make sure to provide a steady flow of updates, helpful links and, especially, links to news stories you post on your business’ website. Continue reading this article
Using graphics—or, to be more precise, hieroglyphics—to visualize data goes back to prehistoric cave drawings. However, the modern idea of infographics is tied to statistical tools that emerged during the last quarter of the 20th century. That’s when a young graphic artist from the United Kingdom named Nigel Holmes joined the chart and maps department of Time magazine. For the next 16 years, his work there helped define and popularize the type of storytelling illustrations that everyone now calls infographics. (He calls them “explanatory graphics.”)
At the same time, a Princeton professor named Edward Tufte was pioneering a field called statistical graphics. Today, any smartphone mobile app that displays numbers can trace its design to Tufte’s work and insight. As their approaches differ greatly, Holmes and Tufte might protest being mentioned in the same article. But together, their work has influenced generations of data graphics—some great and some quite awful.
To keep your infographics great, here are some suggestions inspired by Holmes and Tufte for improving the infographics you use in your marketing. Continue reading this article