Month: March 2017

How to Think Like a Business Customer

Every now and then, a company executive may fall in love with a marketing idea that they or their advertising agency dreamed up. “There’s no way this won’t work,” they convince themselves. So when it doesn’t, the poor executives are left scratching their heads in confusion.

A possible reason for such marketing failures may be found in “Wiio’s Laws,” a humorous but insightful set of principles created in the mid-1970s by Osmo Wiio, a communications professor at the University of Helsinki.

One Wiio Law explains why the advertisements we love may not click with customers: “If you are satisfied with your message, communication certainly will fail.” Continue reading this article

How to Use Social Media Surveys to Engage Your Customers

If you’re looking for a way to engage your customers on your social media channels, consider using a poll or survey to kick off a discussion thread. Twitter has a survey feature that is native to the platform. Facebook allows third-party apps to be used for polls and surveys on its timeline and business pages, and a native (or built-in) poll feature on its group pages.

Why a poll?

A poll question is a great conversation starter. While Facebook and Twitter take a different approach to polls, both recognize the feature can spark discussions. Unlike scientific surveys, social media polls are focused on engaging with visitors or members rather than collecting data for research purposes.

Facebook has gone back and forth on its native polling feature. As of March 2007, the feature is only available in Facebook Groups, not Facebook Pages. This is unfortunate because the feature in Facebook Groups is a great conversation starter. Starting a poll on a Facebook group is as simple as clicking a button. (See accompanying image.) Participants simply select among the optional answers you provide and comment on the survey questions as they would on any post or status update. Continue reading this article

BNP Media Seeks To Improve Quality Of Life At Work Through Mobile Stress Solutions


BNP Media recently announced it has begun a trial period with MeditationWorks—a mobile stress solutions truck—as a way to promote positivity and quality of life in and out of the office for employees.

“Mindful meditation has become increasingly important to us in this hectic, smart phone-driven world. Meditation helps the mind to concentrate better, which in turn leads to more success and improve quality of life for our employees,” said BNP Media co-CEOs Mitch, Taggart and Harper Henderson. “We want to invest in their physical, emotional and mental health, and meditation is one tool for people who live in stressful environments such as work. By putting the mental health of our team members first, it has increased both creativity and focus.”

Sarah Zagacki, Senior Art Director at BNP Media, added: “MeditationWorks is a healthy way to take a break during work.  Seeing colleagues make the effort is helpful for the work environment and we are all more calm in stressful situations.”

In March 2016, Jake Leider launched MeditationWorks, the first and only mobile stress solutions company. For BNP Media employees, MeditationWorks provides effective 15-minute meditation sessions to “stressed-out” people everywhere in a beautifully appointed, dedicated space—a rolling relaxation room.  In this mobile unit, groups up to 15 people can practice a brief, concentrated, and creative meditation session and be on their way in just 15 minutes.

BNP Media is committed to workplace wellness, providing a positive, healthy environment for its employees, and encouraging healthy lifestyles.

5 Tips for Building Business Customer Loyalty

When it comes to marketing online, many business-to-business (B2B) marketers focus their attention exclusively on goals related to lead generation and search engine marketing. While those goals are important, marketers should also remember that the web can be great for building long-term relationships with existing customers.

As we’ve explored before, retaining an existing customer can provide a much better ROI than continually replacing lost customers.

The key to retaining customers is to help them succeed in reaching the goal that compelled them to purchase your product or service in the first place. Here are five ways to keep customers coming back for the added value you can provide. Continue reading this article

Webinars’ Value as a Lead Generation Tool

The leader

Countless surveys point to webinars as one of the best, most cost-effective ways for business-to-business (B2B) marketers to engage their customers. And one of the top reasons is lead generation. In “Measuring the Value of Webinars,” a 2016 survey of more than 750 industry professionals, more than half of the respondents said webinars generated lead counts that exceeded their expectations. And on average, they spent only $22 per webinar registrant.

The most qualified sales leads are engaged participants, and according to BNP research, B2B webinars are some of the most engaging to customers. Our survey found that:

92% | Percentage of B2B webinar attendees who download document presentations

81% | Asked the presenter a question

60% | Participated in a polling question Continue reading this article

Webinars’ Value As a Brand Awareness and Positioning Tool

Video sharing

Webinars: Effective Branding and Positioning Tools

Webinars are effective ways to reach industry opinion leaders and influencers, according to BNP Media’s recently released research, the “Webinar Attendee Interest Study.” According to the study, corporate decision-makers like the content and format of webinars. In addition to reaching decision-makers at companies to which you currently sell, webinars can attract participants globally, potentially reaching customers you may have never targeted.

According to the research, senior executives at business-to-business (B2B) companies find webinars appealing because they don’t require time away from the office, but still provide access to new industry developments. The ability to ask questions to webinar presenters is especially popular with decision-makers, the research determined. Continue reading this article

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