Business-to-business (B2B) marketers today realize the value of providing learning opportunities to those who purchase (or who are considering purchasing) their products and services, according to the recently released BNP Media’s “Webinar Attendee Interest Study.” (Download your free copy here.)
93% | The percentage of business professionals who, after attending a webinar, say they will attend another one in the future.
As revealed in previous BNP Media research into the value B2B customers place on training opportunities at live events, some customers view chances to learn how to use your product successfully as valuable as the product itself. In other words, webinars are viewed as an added-value to your products. Continue reading this article
When is the best time to host a webinar? According to research by BNP Solutions, it appears that the middle of the week—and middle of the day—is the best time to host a business-to-business (B2B) webinar.
Here are five best practices that business and professional staff and managers look for when choosing to attend a webinar. Continue reading this article
Troy, Mich.- based BNP Media’s Architectural Record brand is sponsoring The University of Michigan’s Venice Architecture Biennale exhibition of “The Architectural Imagination” at the Museum of Contemporary Art Detroit (MOCAD). Opened February 11, the exhibit will run until April 16, 2017 at MOCAD, located at 4454 Woodward Avenue.
Organized by the University of Michigan Taubman College of Architecture and Urban Planning by request of the U.S. State Department, “The Architectural Imagination” features speculative architectural projects designed for specific sites in Detroit that could have applications around the world. Continue reading this article
Business-to-business (B2B) marketers who host customer webinars rank them second only to live events in terms of marketing value, according to research conducted by BNP Media appearing in the current TrendWatch eBook, “Measuring the Value of Webinars.”
It’s easy to understand why marketers are positive about webinars: Their customers have come to view the online, real-time training opportunities as an educational tool rather than merely a front for a sales pitch. Marketers rank webinars highly because their customers who participate give them high marks—so much so that they become repeat customers. According to BNP Media research, more than 93 percent of professionals who attend a webinar say they will attend one in the future.
Here are five reasons your business customers like webinars. Continue reading this article
ENR Managing Editor Tudor W. Van Hampton, whose passion for journalism, multimedia skill and management ability propelled his career, died in Indianapolis on Feb. 4 at age 39. He had battled a grade-four brain tumor that was diagnosed in early 2016.
His embrace of construction, equipment, tools, law and jobsite safety earned the respect and admiration of industry professionals.
Van Hampton had been an equipment trade publication editor and then an ENR freelancer before joining the staff in Chicago in 2002. In 2007, he covered the fatal I-35W bridge collapse in Minneapolis, which was followed a year later by a major investigative series on construction crane accidents.
For that series, Van Hampton attended a 60-hour intensive training class for tower crane operators in Phoenix and passed a national written and practical exam through the National Commission for the Certification of Crane Operators, vividly sharing the experience with ENR’s audience. In 2013, he retook the exam, passed it and became recertified. Continue reading this article
There’s a reason webinars are one of the most widely used forms of online engagement for business-to-business (B2B) marketers. According to new research from BNP Solutions, webinars are an effective way to engage customers at various points along the customer journey—from the first point of contact to long after the sales lead becomes a loyal customer. BNP’s market research team surveyed more than 750 industry professionals to discover more about the marketing value and role of webinars. Here are some highlights from that research.vcvc
Webinars reach a hard-to-reach audience: BNP’s research found that nine out of 10 professionals have attended a business webinar in the past 12 months, with more than six webinars viewed per person. Twenty-two percent of webinar attendees were located outside of the United States, suggesting that webinars could be the next best thing to an in-person event. Continue reading this article