Month: January 2017

Business customers indicate they favor marketing that informs, helps, teaches

It should come as no surprise that the majority of business-to-business (B2B) customers favor informative or helpful marketing. Funny videos or entertaining Live Events or webinars have their place, but new research from BNP Solutions shows that most B2B customers desire more substance in the marketing materials they use—they want to learn, and they want to understand more about what they’re purchasing.

BNP’s market research team surveyed more than 750 industry professionals to discover more about they they value in webinars, Live Events and videos. Here are some highlights from that research. Continue reading this article

What B2B marketing Live Events can learn from a presidential inauguration

On Friday, January 20, 2017, the 58th U.S. presidential inaugural ceremonies will take place in Washington, D.C. (Presidents have taken the oath of office 69 times, but 11 inaugural ceremonies did not take place for reasons related to war, presidential deaths or resignation.)

Inaugurations are among the largest one-day live events in the United States. While new presidents add their own personal touches to the inaugural events and pageantry, the logistics are planned months, or even years, in advance by the Joint Congressional Committee on Inaugural Ceremonies. Continue reading this article

Here’s to Having a B2B Happy New Year in 2017

In a previous post, we made five B2B predictions for 2017.

While such predictions are thought-provoking and a little fun, they rarely provide deep insight into the specific information most companies need to prepare for or take advantage of any predicted event. They tend to focus on the macro trend than the “Black Swan” event.

For most of us, looking for patterns of change in our own companies or business-verticals provide the most helpful insight into the future. That said, it is important to look for the data and trends that can inform and prepare us. Continue reading this article

BNP Media Provides More Than 7000 Meals for Gleaners Community Food Bank


BNP Media raised funds for Gleaners Community Food Bank to help feed hungry children throughout metro Detroit. This generous gift would normally provide 3,780 meals to neighbors in need, but with the matching sponsors from ‘Double Your Donation Day’ program, BNP Media will provide 7,560 meals.

BNP employees organized a special bake sale to raise the funds.  Fifteen employees volunteered to bake pies, cakes, and cookies.  This is the 13th year that BNP Media has contributed to the Gleaners initiative. Gleaners collects 34.5 million pounds of food a year and distributes 79,000 meals each day including providing nourishing food and nutrition education to 84,700 children a year. Continue reading this article

Five B2B Marketing Predictions for 2017

When it comes to predicting the future, the easiest thing to do is to think in a linear way: What is changing today that will likely be around tomorrow, only in a bigger and more important role. We will admit, some of these predictions are like that—forecasts based on an understanding of what is being worked on today. However, true disruptive changes rarely show up at the door and ring the bell. Rather, they tend to crash through a window. These five predictions are a little of both: They are continuations of things happening now. Others are wild cards that we can’t anticipate.

  1. Uncertainty

With a new administration that has promised change as one of its highest priorities, the early months of 2017 will likely be a time of wait-and-see. However, as we’ve written before, times of uncertainty typically benefit those who invest in marketing, while it drives others to the sidelines.  Continue reading this article

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