Month: November 2016


BNP Media Acquires Hotel F&B™ Magazine

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Industry leader joins BNP Media’s new Gaming And Hospitality Group

BNP Media today announced the acquisition of Hotel F&B™ magazine, a industry-leading business-to-business publication that serves lodging and food and beverage professionals in hotels, resorts, and casinos worldwide.

As the voice of the $36.7 billion North American hotel foodservice industry, Hotel F&B—both in print and online—covers profitable and effective strategies in the development, operation, and marketing of hotel foodservice.

“We are thrilled to add Hotel F&B to our Gaming and Hospitality Group.  It is an exciting, fresh industry partner with comprehensive, quality editorial content and a loyal audience,” said BNP Media co-CEOs Harper, Mitchell and Taggart Henderson. Continue reading this article


Top Five Facets of Live Events Favored by Attendees

From tradeshows to educational seminars, we’re often spoiled when it comes to getting out of the office and heading to an event. As an attendee, the array of event options is great, but for an event coordinator, the task of planning a memorable event—and getting people to come—can be daunting.

Our research revealed that people who attend your Live Events are eager to learn more about your products and services—and you. They are not satisfied with simply looking at your website—they want to meet the people they are doing business with. Attendees think of Live Events as not only an opportunity to gain industry knowledge, but also a chance to network and forge lasting connections.

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Secrets to Great Live Event Handouts

The ingredients that make Live Event promotional literature and specialty advertising items memorable and effective

BNP’s research into the role of Live Events in driving business-to-business sales reveals how important and effective such events are for both sellers and customers. Creating new relationships and networking with existing friends, colleagues and customers are among the top reasons sellers attend.

But attendance is only part of the puzzle. Breaking the ice with new people is awkward for some people. Having something to hand to a potential customer, media member or influencer can provide an opportunity to get through that first step. That’s the reason savvy and seasoned sellers put thought into the information and items they provide to the people they encounter. Continue reading this article


Live Events Swag: Items That Work

We were disappointed to learn recently that the highly publicized Oscar swag bags aren’t actually given out, but are instead a promotional event that is separate from the awards show. But it is understandable that not everyone who is nominated for an Oscar has the money to pay taxes on exotic merchandise priced at more than $250,000.

These specialty items may not be as swell as the swag bags at the Oscars (or have an impact on taxes), but they will keep customers thinking about you long after the Live Event is over. Continue reading this article


Hashtag Etiquette for Live Events Social Media

Drawing of a bird holding a hashtag for social media tag

 

An easy way to get your company noticed at the next Live Event is to perfect the art of hashtagging. Encourage attendees and potential customers to interact with you by tweeting or posting about the elements of the Live Event that really matter to them—from workshops’ valuable lessons to insightful speaker quotes to products that will make their lives better. Drive traffic to your booth with posts promising low-stress networking events or contests where they can win fun prizes. Hashtags are an online conversational hook—they grab loyal customers and curious prospects and bring everyone to the party.

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