Month: June 2016


The 5 Types of Videos Business Customers Want Most

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As part of our recent BNP Solutions research study, Online Video in a B2B World, business customers in industries we serve revealed what types of video they most wanted to see, and five types clearly emerged on top.

75% | How-to and Instructional Videos

Business customers have specific objectives when it comes to video related to their professions. Three-fourths of the survey participants not only indicated their preference for instructional videos, but they also showed a preference for a style of video that is straightforward and business-like—not gimmicky, humorous or even inspirational.

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How to Be the Go-To Source When a User Has a Micro Moment

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When potential customers have brief moments and a question occurs to them about a product or service you offer, they will likely turn to the nearest device to find that answer. These micro moments, even for B2B consumers, are critical opportunities for you to connect.

Here are three ways you can be the go-to source of information when potential clients have a micro moment.

Make a Micro-Moment Map

Google recommends identifying a set of moments that you want to win or can’t afford to lose. Consider all phases of the customer journey from recognizing a need to researching potential solutions to making a purchase through becoming an owner or user of your product or services. Think about what types of questions or needs your potential customers will have all along that journey, and provide answers or information to match. Continue reading this article


After the Sale: How to Use Integrated Media When a Buyer Becomes an Owner

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Once your customer becomes an owner, communication shouldn’t come to a screeching halt. Now is the opportunity to build customer loyalty and turn an owner into a fan. Integrated media can help with that.

After the purchase, Salesforce recommends ensuring that your communications:

  1. Reinforce the positive feelings purchasing your product created.
  2. Add value or utility to the product or service.
  3. Gather feedback from customers.
  4. Give customers the opportunity to share their experiences.
  5. Enable cross-selling and up-selling opportunities.

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How to Optimize B2B Videos for Multiple Screens

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One of the key findings of BNP’s “Video in a B2B World” research into the use of video by business decision makers is the variety of ways and formats they access and view video. Survey participants identified three minutes as the “sweet spot” for the length of videos they view. The places they view such video is distributed across different channels, with the top three being:

75% | Manufacturer website

67% | YouTube.com

55% | Trade media website

The survey also revealed that B2B customers accessed online video in a variety of ways, including links provided through these sources. And with rapidly advancing technology, these resources will include embedded video in addition to the link:

52% | Email or eNewsletters

51% | Trade magazine websites

48% | Trade magazine digital editions

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How to Provide Video for Various Sizes and Types of Screens

From a technology standpoint, the video shot on a smartphone can be presented in HD format to screens small enough to fit in a viewer’s pocket or large enough to play on the 72-inch by 160-inch screen at the Dallas Cowboy’s AT&T Stadium.

While YouTube and other video hosting services like Brightcove or Vimeo handle the technical end of ensuring that video can be displayed on any size screen and distributed worldwide, there some things that creators must remember when making videos that can be viewed on the screens of an iPhone, iPad on the factory floor or flat-screen TV in a conference room.

Want to Improve Your Video Skills—for Any Screen Size?

While great video requires various skills and lots of time to master, the Internet provides plenty of helpful resources. A good place to start is Vimeo’s Video School (https://vimeo.com/blog/category/video-school). Here are some quick tips about shooting video for screens of all sizes.

  • Make sure your website uses “responsive design”—the approach that enables your site to be viewed easily no matter what size screen the user is viewing.
  • Avoid text, especially bullet point lists that are common on PowerPoint presentations. Even with the best of responsive sites, on a smartphone screen, type is nearly impossible to read.
  • If shooting video with a smartphone, rotate your phone so that you shoot the video horizontally.
  • If you’re going to use video that you create yourself, understand that great video depends on recording good audio as much as good video, and that editing is a major key in creating video worth watching.

For more findings from the BNP survey Online Video in a B2B World, download a free eBook here.


Highlight of 18th Annual Food Safety Summit: Donation by Sponsor BNP Media to Feeding America Coalition

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TROY, MI, June 8, 2016—Attendance by food safety professionals at the 18th Annual Food Safety Summit Conference & Expo held this year for the first time at the Donald E. Stephens Convention Center in Rosemont, Illinois, jumped 12 percent over the previous year.  This attendance jump reflects the importance of safety and professional education to the food growing, processing, packaging, distribution and retail industries.

Held from May 9-12, the Summit attracted nearly 1,700 registered food safety professionals and more than 200 exhibitors, a 20 percent increase from previous year, as reported by the Trade Show News Network.  Each year, the Summit presents a broad range of food safety lectures, training programs, seminars, professional certification programs and networking events, as well as industry exhibits.

Sponsor BNP Media Supports the Fight Against Hunger.  As a highlight of the event, National Sales Manager Chuck Wilson of BNP Media presented a donation of $5,550 to Mitzi Baum, Director of Food Safety for Feeding America, on behalf of Summit sponsors, speakers, exhibitors and attendees.  This donation will provide 64,000 meals, as the 501(c)(3) nonprofit organization works to feed America’s hungry, including children and seniors, through a nationwide network of food banks. Continue reading this article


The Future of Mobile Devices Won’t Be About Devices

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When predicting the future of mobile, much of the conceptual work has been done.

For those who can recall it, a 1987 Apple computer concept video (set in the “future” year of 2011) was a watershed moment in establishing for a generation of techies what the future of mobile computing might be. Based on Alan Kay’s mid-1970s conceptual device called the Dynabook, the video featured a device called the Knowledge Navigator.

That video demonstrated how Kay envisioned what today we’d easily recognize as a laptop computer with a Siri-like “virtual agent” serving as a voice-based user interface.

While many people today might look at the video and be amazed at how the laptop looks essentially like today’s laptop (except with some science-fiction, art-deco design flourishes), the video still points to a future not yet realized—a future where “mobile” is a part of everything.

Here are some of the pieces of the puzzle of what mobile will mean in the not-too-distant future.

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