Month: April 2016


How Answer-Engine-Optimization is the New SEO

Answer Engine Optimization

Remember Ask Jeeves? In 1996, Jeeves was your knowledge concierge, providing answers to myriad questions at the tip of a finger. The founders’ idea was to provide answers in natural, everyday language rather than the SEO-riddled content popular at the time in other search engines.

After the search engine portion of the site became outpaced by other, more popular search engines focused on providing results based on keywords, the company rebranded as www.Ask.com and returned to its answer engine roots.

Many other question-answer sites exist today: Think Wikipedia, Answers.com, the U.S. Library of Congress Ask a Librarian, and many more. But search engines are starting to reconfigure their search results in a way that precludes the need to visit the actual site by providing an answer with the results.

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BNP Media Helps Make New Cafeteria a Reality for 500 School Children in Kenya

Troy, Mich. – BNP Media today announced it has donated $1,500 to KenyaRelief.org. The funds will assist the non-profit group in building a school cafeteria for children attending the Kenya Relief Academy in the Migori community of Kenya.

The existing kitchen was originally built to seat 150 orphans and now serves nearly 500 children daily during the school week. The primitive cooking equipment will also be replaced with new industrial, eco-friendly kitchen appliances, and seating for up to 600 people.

This is the first time that BNP Media has contributed to a KenyaRelief.org initiative.

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What Is a Business-to-Business Micro Moment and Why Does It Matter?

micro_moments

It’s simple to see what a micro moment is when looking at business-to-consumer sales cycles: Any time a buyer has a question in a spare moment—in line at the grocery, waiting for the check at a restaurant, in an Uber ride—and turns to the web for an instant answer, that’s a micro moment of interaction between businesses and potential consumers or current customers. Often, these micro moments happen on the go and searchers have highly specific questions in mind.

But do business-to-business researchers have similar kinds of micro moments? BNP Media’s research showed a resounding “yes.” B2B buyers are constantly connected to the Internet.

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The Impact of “2 Screen” Employees on B2B Marketing

2screens

Just a few years ago, large corporations could (and would) dictate the access their employees had to the internet during the work day. Today, the smartphones people have in their pockets, briefcases, bags and backpacks are more powerful than the laptops and desktops those companies blocked from Facebook five years earlier.

We’ve entered the always-on, two-screen era.
Today, employees of companies large and small have two powerful computer screens running at all times: the official one provided by their employer and the personal one they own themselves. Just walk around an office filled with workers under the age of 30, and you’ll hear an incoming phone alert cascading from a laptop to iPhone to an Apple Watch—”which one will they answer?” will soon be an office game.

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