The Web has become the go-to source for how-to help on any topic at any time.
So, when integrating your marketing efforts to reach and serve business customers, remember that the relationship can begin with a problem a potential buyer has—one that leads him or her to Google a how-to question that you could be providing.
At such a moment, being there with the answer assures potential customers that you’ll be there to support them after the sale.
Google calls these times of instant needs to fill in a gap of knowledge micro-moments. Being there with an easy-to-follow how-to that ties into the other facets of your marketing efforts will be a great foundation for building long-term and loyal customer relationships.