Month: November 2015


The Internet of Things Meets a Mountain of Mobile Tools

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Before the iPad, there were touch-sensitive control panels on an endless list of devices. While consumers saw the iPad and other touchscreen tablets as a cool way to do many of the activities one does with a laptop computer—surf the Web, watch movies and play games—product engineers saw the iPad as a replacement for far more expensive and less functional control panels.

For example, at the Music City Center, a new convention complex in Nashville, Tenn., at the beginning of a load-in of a trade show, the event’s manager is handed an iPad locked in on just one app: a simple-to-use interface that can control lighting in the 350,000-square-foot expo hall. Even more amazing: When the convention center broke ground in March, 2010, the iPad had only been on the market for one month. The lighting supplier was able to provide a far more powerful, yet easier to use, tool for controlling banks of lights by recognizing that the iPad was, along with all of the consumer features, a super smart control pad.

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Just Because You Can, Doesn’t Mean You Should — What B2B Consumers Don’t Want From Mobile Marketing

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When it comes to mobile marketing, technology is constantly advancing and changing, which means your options for how to reach customers also expand on a regular basis. Not only do you have the ability to reach consumers via your mobile website, you can send push notifications from a custom app, interact with consumers in real-time by sending text messages with related content, and even deliver pop-up alerts based on location.

Sounds great—but should you do all of that in a B2B market? Maybe not.

The B2B marketer has been slower to adapt mobile marketing techniques, in part because most B2B consumers are using mobile resources predominantly to conduct research about a business and the solutions it offers. While potential clients are discovering how your business can help them achieve their goals, there are a few things the B2B consumer isn’t interested in.

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Smartwatches and Wearables: How They Will Impact Business-to-Business Marketing

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Within weeks of the initial release of the Apple Watch, pundits and analysts were labeling it both a success and a failure. The “failure pundits” focused on estimates of the number of units that had been sold vs. the sales numbers analysts had predicted. (Apple made no public predictions or reports on units sold.) Those who were labeling it a success were the people who had purchased and were using an Apple Watch.

In reality, it’s still too early to judge the long-term success of the Apple watch as the product is still in a stage where success will depend on how people use it as much as the technology itself. The current owners are likely the same people who always buy Apple products early, so of course they are going to say it’s great. Likewise, the analysts who suggest it’s not living up to expectations are the same people who created those expectations.

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BNP Media’s Engineering-News Record Forges Lasting Relationship with Innovative ACE Mentor Program

Helping high school students pursue a career in architecture, construction and engineering.

A thoughtful and coordinated profession always looks to its future, not just where the assignments will come from, but, moreover, who will be the men and women who handle those assignments—helping build our economy and society.

For the built environment, a strong step in that direction is provided by the ACE Mentor Program of America, Inc. (ACE), a non-profit, industry-led effort that helps mentor high school students and encourages them to pursue professional careers in architecture, construction and engineering.

ACE is the construction industry’s fastest-growing high school mentoring program, reaching over 8,000 students annually through 63 affiliates representing more than 200 cities across America. Since 1994, more than 30,000 students have participated in ACE. In aggregate, ACE participants have also earned more than $14 million in scholarships for post-high school education through the program.

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BNP Media to Sponsor Make-A-Wish Michigan’s Annual Wish Ball

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BNP Media is proud to announce our gold sponsorship for Make-A-Wish Michigan’s 2015 Wish Ball, Journey of Imagination. This year’s event will take place Saturday, November 14th from 6pm to Midnight at the MGM Grand in Detroit.

We are excited to be a part of this annual event celebrating the courageous journey both wish kids and wish granters take part in every day.

According to Make-A-Wish’s 2011 Wish Impact Study, a combined 89 percent of doctors, nurses and health professionals surveyed say they believe a wish experience can influence wish kids’ physical health.

This year’s event will include cocktails, dinner and a live auction. Proceeds will go towards granting wishes that help empower and strengthen children battling life-threatening medical conditions.

We look forward to seeing you there, and celebrating all of the wishes granted by Make-A-Wish Michigan this past year!

 
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